Araştırma Sayfası Rehberi: 10 Grafik, KPI’lar ve AI Analiz

Asenar Borsa provides a comprehensive research page for every company listed on Borsa İstanbul. Each page brings together a live price ticker, 5 core KPI cards, 10 interactive Plotly charts, an insider transactions table, and structured AI analysis — all on a single page. Below we walk through every section from top to bottom. We will use the THYAO (Turkish Airlines) research page as our example, but all 659 company pages share the same structure.

This guide is designed for both beginners and experienced investors. You will learn what each section tells you, what each ratio signals, and how to interpret the charts step by step. Our goal is to turn the page from a “wall of data” into a readable financial narrative.

The Hero Section — What You See First

At the very top of the page you will find the company name, ticker symbol (e.g. THYAO), sector classification, and the market segment it trades on (Star/Main/GEP). On the right side, the live price is displayed as a glowing green number, with the daily change percentage and YTD (year-to-date) return immediately below it. The price auto-refreshes every 5 minutes, and a green “LIVE” badge flashes when the update occurs.

The lower part of the hero section shows market capitalisation in both TRY and USD. This is an ideal starting point for grasping the company’s total size in a single number. A brief company description and area of operation are also presented here. The hero section is the page’s “ID card” — within 3 seconds you understand what the company is, where it trades, and how it is performing today.

KPI Cards — 5 Key Indicators

Directly below the hero sit 5 KPI cards arranged side by side. They summarise the company’s financial health at a glance. The first card is P/E (Price-to-Earnings): it shows how “expensive” the stock is relative to its earnings. The second card is P/B (Price-to-Book): it measures price relative to book value. The third card is ROE (Return on Equity): it shows how efficiently the company uses shareholders’ equity.

The fourth card is EV/EBITDA: it compares enterprise value to operating profit, factoring in debt structure. The fifth card is the Health Score, a composite of the Altman Z-Score and Piotroski F-Score that assigns a letter grade from A (excellent) to D (risky). The KPI cards are colour-coded: green = good, blue = neutral, purple = attention needed. A single glance at the card colour tells you whether that indicator is healthy or raising a flag.

5 Core Charts — The Financial Story

The first half of premium content consists of 5 core charts. Each is built with Plotly and fully interactive: hover over data points to see exact values, zoom into specific periods, and download visuals as PNG. The Revenue & Balance Sheet chart (chart-rev) shows quarterly revenue, net profit, total assets, and equity trend lines. Is the trend up or down? This is the first chart to check.

The Balance Sheet Structure chart (chart-bal) visually presents the distribution of assets and liabilities. The Profit Margins chart (chart-margins) plots gross, operating, and net margin on the same axes — are all three moving together, or is the scissors opening? If margins diverge, there is a cost structure problem. The Return Ratios chart (chart-returns) tracks ROE and ROA quarterly; a rising trend is positive, a decline is a warning signal. The Valuation Multiples chart (chart-val) traces the historical trend of P/E and P/B, answering whether the company is cheap or expensive relative to its own history.

5 Advanced Analytics Charts — Going Deeper

The second half features 5 advanced charts. The Profit Waterfall (chart-cascade) walks you step by step from revenue to net profit: revenue, cost of goods sold, operating expenses, financing costs, tax, and finally net income. Seeing how much erodes at each step is invaluable for understanding the cost structure.

The Growth Rates chart (chart-growth) tracks quarterly revenue and net profit growth rates — is the company accelerating or decelerating? The 3-Layer Margin Analysis (chart-opmargin) shows gross, operating, and net margin evolution in layered form. The DuPont ROE Decomposition (chart-dupont) breaks ROE into three components: net margin, asset turnover, and leverage. It answers the critical question: is high ROE driven by leverage or by genuine profitability? The Debt Structure chart (chart-debt) stacks short-term liabilities and long-term debt with an equity reference line, letting you monitor the debt-to-equity balance over time.

AI Analysis Button — What Does AI Say?

Near the bottom of the research page you will find the “AI Analysis” button. When you click it, the system sends the company’s current financial ratios and KPIs to an AI model. The model returns strengths, risks, and a short-term outlook in a structured format. Every click generates a fresh analysis — nothing comes from cache.

AI analysis is a Premium feature and never provides “buy/sell” recommendations; instead it offers objective observations. For example, “The company’s gross margin has contracted over the last 3 quarters” or “ROE improvement stems from net margin gains, not leverage increase.” These insights are designed to complement your own assessment; they are not sufficient for investment decisions on their own.

Insider Transactions Table

The research page includes a small “insider teaser” section showing the most recent insider transaction. Are board members buying or selling? What are major shareholders doing? The answer to this question often precedes fundamental analysis; the moves of people closest to inside information can be a powerful signal. Data is sourced from SPK Form II-15.1 filings via KAP.

Premium users access the full insider transactions table for the past 90 days: date, transaction type (buy/sell), amount, lot count, and the title of the reporting person. Large-volume executive purchases are generally seen as a positive signal, while consecutive sales warrant attention. Reading this table alongside chart analysis is important for understanding the company’s internal dynamics.

How Should You Read the Page? (Step by Step)

When you first land on a research page, we recommend following the order below. This progression moves from the big picture to the detail and ensures you use your time most efficiently:

1. Check the price and daily change in the Hero — what is the stock doing today?
2. Review P/E and Health Score in the KPI cards
3. Identify the trend direction in the Revenue chart (chart-rev) — up or down?
4. Check for margin scissors opening in the Margins chart (chart-margins)
5. Understand what is driving ROE in the DuPont chart
6. Review the leverage level in the Debt Structure chart (chart-debt)
7. Read the AI analysis — note strengths and risks
8. Check for executive purchases in the Insider table